How much is too much?

​Sleep. Twelve hours a night.

Food. Eating until you hate yourself.

Work. Eighty hours a week.

How much is too much?

For some things, it’s easy to figure out how much is too much. For others, it’s harder.



Training and exercising?

Writing, drawing, programming, building, creating?


Tinkering with your product or service?

Strategy meetings with employees?

Customer or audience interaction?

How much is too much?

To answer the question, you need to know what the desired effect of the activity is. 

An hour a day of reading might be enough for a mid level executive. But it’s not enough for a professional writer. Ten hours a week devising marginal improvements to your product might be good for a product lead. But it’s way too much for a CEO. Six hours a day answering emails and interacting on social media might work for your community manager. But it’s career suicide for someone who needs long, uninterrupted periods of time to do their work.

To be at our most productive, we have to know how much is too much. 

To understand that, we have to know how much is enough to get the desired effect. 

And to figure out what the desired effect is, we have to ask ourselves:

Why am I doing this in the first place